Got here bright and early and the mutterings around tea have all been positive after a jam packed first of the Kid and Teen Republic Conference. There were some really good talks yesterday regarding the tweens and kids market and today we're gearing up to hear some thought provoking material around teenagers in SA and how they deal with marketing material.

First up is the editor of Seventeen Magazine and it's sure to be an interesting preso because it's all around teen trends and the latest results that the magazine has released regarding teen use of technology and the 'buying influence they have over products.

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I'll be attending the second day of a conference which is aimed at an audience that wants to successfully market their brand to teens and do it responsibly. The Kid and Teen Republic Conference caught my eye whilst browsing the Web a few weeks back and considering I help market youth oriented brands like Converse, Samsung and Toyota - it seems a valuable one to attend for this reason alone.  read more here »

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I watched a really fascinating and thought provoking documentary tonight entitled, "Youchuse". The video focused on the "digital divide" between developing nations to those in the First World. While it's not simply a case of the 'haves' versus the 'have nots, the film seeks to explore the subject matter from a user standpoint, and by doing so, opens the floor to all producers of information in the age of digital technology.  read more here »

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I like the fact that the Net has taken the concept of branding and brand ambassadors to a whole new level. I'd like to elaborate on my statement a little so bear with me.

Take Apple's Steve Jobs or Microsoft's Bill Gates for examples, no one would care for who they were if they didn't run these two multi-billion dollar brands. They could be considered icons synonymous with the brands just as much the little apple logo or that funny box thing of Microsoft's.  read more here »

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So everyone keeps asking me what's been keeping me so busy of late so I thought I'd share in my joy for the moment. Two weekends ago, my Mom came home after a weekend away in Wakkerstroom with a little puppy who was graciously given to her by a family she met picnicking at the place my family had stayed at.

Well anyways to make a long story more interesting - a new Jack Russel puppy has entered the pen so to speak and he has been dubbed Buzz Lightyear.  read more here »

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I can't believe how fast the first half of this year has flown past. I always use my birthday as a measure or halfway point to check my goals and must say that I'm happy with having at least stuck to most of the goals I've set for myself this year.

Though I may not be going to gym regularly right now, I am proud that I broke the cycle of laziness and have become active - whether it's playing sport on my Wii, running with my new puppy in the garden or going for a solid training session to gym - it's a great improvement from doing absolutely nothing for so many years of my life.  read more here »

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I've just been to the funniest art nouveau film I've watched in a long time. What made my movie-going experience that much better is that I received a valuable lesson on social media, which my simple night out with friends, a remarkable one.

Apart from getting to see friends I hadn't seen in a while, I watched "Be Kind Rewind", a comedy starring infamous funny man, Jack Black, Danny Glover and the muso, Mos Def. The cast, for me, stirred up a realistic portrayal of what I think people on the street see as communal interaction, but what we, in the web 2.0 space call "social media".

   read more here »

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