I'm on a research panel that recently posed the question, "What would you be prepared to read on your mobile?"   read more here »

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We all know the familiar telephone directories, online websites and that ol' friend who knows 'where to get that fresh fish' that us Gautengers crave'. BUT what we haven't tried to suss out is how all of these avenues can lead to one mobile directory so to speak.

If all this great data existed in one central knowledge repository on my phone, I would never run out of ideas for any activity I wanted to undertake.

So seeing as all the answers are right in front of our ideas, the simplest thing to do is actually just to make it more easily accessible, and that's where search functionality on cellphones, comes in very handy.  read more here »

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