Got here bright and early and the mutterings around tea have all been positive after a jam packed first of the Kid and Teen Republic Conference. There were some really good talks yesterday regarding the tweens and kids market and today we're gearing up to hear some thought provoking material around teenagers in SA and how they deal with marketing material.

First up is the editor of Seventeen Magazine and it's sure to be an interesting preso because it's all around teen trends and the latest results that the magazine has released regarding teen use of technology and the 'buying influence they have over products.

add new comment

I'll be attending the second day of a conference which is aimed at an audience that wants to successfully market their brand to teens and do it responsibly. The Kid and Teen Republic Conference caught my eye whilst browsing the Web a few weeks back and considering I help market youth oriented brands like Converse, Samsung and Toyota - it seems a valuable one to attend for this reason alone.  read more here »

add new comment