In week 2, I wanted to discuss with you the idea of markets and how they essentially will cease to exist to marketers as they know them. Target markets, demographics and Living Standard Measures have all been used up till now to try and gauge potential buyers in a particular industry. However a new way of thinking has emerged in the marketplace and with the insurgence of new ways of connecting to one another as well as with consumer-generated media vastly becoming a ‘buzz word’ in society today, these old school measurements seem to no longer apply.  read more here »

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Stanford University plans to offers a course for students who are interested in building on the Facebook business model and especially those students who are keen to open up their own businesses.  read more here »

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I wrote a post for a blog that I'm guest writing on for Hollard South Africa, the insurance company, but I thought it is quite pertinent to share it on my social media space too :-)

You could call this your first instalment in social media knowledge sharing but I'd like to just start a conversation with you...

What do you consider important about a discussion with a friend or work colleague? You're probably have three things in common with the mental list a lot of people are now making about this subject, and it probably goes a little somthing like this: 1. it must be meaningful, 2. it must make sense and lastly, 3. it's even better when it is humorous.  read more here »

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So this is it… A final l  read more here »

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