First published on the Cerebra Blog
Social Media by its very nature is a conversation tool. In the 21st Century, we as humans rely heavily upon new technologies to ‘stay in touch’ and connected with the world around us.
As loads more South Africans commit themselves to joining Facebook, LinkedIn and Twitter for the sake of following global trends or wanting to get back in touch with old friends, I begin to further question what is the first thing new members do when signing up on social networking platforms.
I mean what is the next logical step once you’ve completed the registration process? Most people write down their log-in details never to touch their account again for a few months. Others will bravely scout out the largest number of people they know so they can have the biggest number of friends or followers while others lurk in the background merely seeking to be the voyeurs as life unfolds in front of them.
This begs the question of all of us who belong to online communities and participate actively on social networking platforms as to what type of social networking users are we?
In a recent Facebook survey conducted abroad, it was noted that 83% of the respondents that were involved in the Eversave survey indicated that they get irked by posts from their Facebook connections.
Already social media theorists are using data such as the above-mentioned to form a list of archetypal users on social networking platforms. What this means is that even if you think you’re not an active participant on Facebook or Twitter by choosing to belong to such global platform, you are. What this also means is that you are being grouped according to the behavioral patterns you consciously and unconsciously display on social networks and are being typecast in a role that you may not necessarily see yourself in.
So you see, getting involved in social media as a personal brand or as a business has huge implications for the way you start interacting with the world. You can either define this for yourself by utilising strategy or continue to let others make their own assumptions…