Dear Reader, Apologies for the lack of activity on my blog in recent months. I took a long time-out from blogging due to my lack of faith in the process to be honest and some personal reasons too. During my time away I turned to writing offline and getting back in touch with other pursuits … Continue reading Getting back in the game…

Got here bright and early and the mutterings around tea have all been positive after a jam packed first of the Kid and Teen Republic Conference. There were some really good talks yesterday regarding the tweens and kids market and today we're gearing up to hear some thought provoking material around teenagers in SA and … Continue reading Kid and Teen Republic Conference: Kick off

I'll be attending the second day of a conference which is aimed at an audience that wants to successfully market their brand to teens and do it responsibly. The Kid and Teen Republic Conference caught my eye whilst browsing the Web a few weeks back and considering I help market youth oriented brands like Converse, … Continue reading Kid and Teen Republic Conference 2008

I watched a really fascinating and thought provoking documentary tonight entitled, "Youchuse". The video focused on the "digital divide" between developing nations to those in the First World. While it's not simply a case of the 'haves' versus the 'have nots, the film seeks to explore the subject matter from a user standpoint, and by … Continue reading ‘To share or not’: Youchuse

I like the fact that the Net has taken the concept of branding and brand ambassadors to a whole new level. I'd like to elaborate on my statement a little so bear with me. Take Apple's Steve Jobs or Microsoft's Bill Gates for examples, no one would care for who they were if they didn't … Continue reading Brand Ambassadors: The e-True story