Key Influencer Projects
My role as Brand Manager of Greenpeace Africa entailed strategic brand management and marketing, where I managed the consistent and responsible use of the brand for all internal and external marketing and communications. Working within the Engagement division, my role was to ensure that we have an impactful brand story to share at all levels … Continue reading Key Influencer Projects
Corporate Identity Redesign
As Brand Manager for Greenpeace Africa, I was the custodian of the brand within the global organization. My role entailed strategic brand management and marketing responsibilities, where I managed the consistent and responsible use of the brand for all internal and external marketing and communications. Working within the Engagement division, my role was to ensure … Continue reading Corporate Identity Redesign
Brand Marketing Campaign
I led Greenpeace Africa’s 10th-anniversary project, which saw us build brand visibility by hosting four regional hub events and a flurry of online activities throughout November 2018. Greenpeace Africa celebrated ten years of activism on the continent. Together with activists, influencers, partners, volunteers and staff, we used storytelling, creativity and art to reflect on our … Continue reading Brand Marketing Campaign
Campaign Launch
Whilst working at VWV, a brand experience agency, I was given the opportunity to pitch for an internal marketing launch for DStv. The client wanted to announce a major celebrity endorsement of one of their products and give employees a chance to engage with the campaign before it hit the market. This event had a very tight … Continue reading Campaign Launch
Brand Activation
I worked at VWV, a brand experience agency for a year until I was retrenched. The majority of my work involved pitching for new business and am ecstatic that this resulted in large wins for VWV namely, activation work for Flying Fish, the Toyota Aygo launch at Red Bull X-Fighters, REDD’s Carnival 2016, SAFTAS 2016 … Continue reading Brand Activation
Social Media Marketing
I worked as a contractor at WSP | Parsons Brinckerhoff for 8 months and came up with the content strategy that I implemented in my role as Digital Content Manager. The strategy sought to leverage the combined skills of the three team members within the Internal Marketing and Communications department. Collectively they managed and oversee fourteen … Continue reading Social Media Marketing
Intranet Overhaul and Content Management
WSP | Parsons Brinckerhoff Africa’s Intranet required an overhaul that was conducted in October 2016. The company would be transitioning to a new CMS in 2017 and so the goal of the exercise was to clean up the content clutter, update the menu structure to be more relevant for users, and to make the site … Continue reading Intranet Overhaul and Content Management
Digital Marketing
I was a contractor at WSP | Parsons Brinckerhoff for 8 months working as the Digital Content Manager. I assisted the marketing team with the development of a digital marketing strategy, conceptual ideation and implementation of internal communication campaigns, including events, management of the corporate website, intranet and social media channels. I embarked on a holistic … Continue reading Digital Marketing
Deshanta Naidoo 