Brand Activation

Aygo VR Experience

I worked at VWV, a brand experience agency for a year until I was retrenched. The majority of my work involved pitching for new business and am ecstatic that this resulted in large wins for VWV namely, activation work for Flying Fish, the Toyota Aygo launch at Red Bull X-Fighters, REDD’s Carnival 2016, SAFTAS 2016 and the Toyota ToughFest Hilux launch.

I evaluated client briefs based on the agreed upon objectives with a specific look at leveraging digital platforms and technology to increase the interactivity and amplification of each event. I also provided technical support to a number of corporate events for clients like Ford Go Further, DSTV Premium Ambassador launch and being in charge of the Aygo Virtual Reality Experience.

The Toyota Aygo VR Experience is one of the projects where I was heavily involved from strategic concept through to implementation. The scope of the work covered everything from investigating new virtual reality technology, sourcing suppliers for hardware, consulting with the production team on best practice for 360-degree videos to being on site and briefing ambassadors on how to carry out the virtual reality experience.

Aygo VR ExperienceThe activation took place at Red Bull X-Fighters 2015 as an interactive stand and saw over 500 people participate in viewing the 360-degree video of the Toyota Aygo race around the track in hot pursuit of one of the X-Fighters legends.

The VR simulation gave the user an immersive experience of the race track, the vehicle on display, and a chance to interact with one of the extreme racers, which added to the ambience of the event experience.

Monitors installed at the stand allowed users to take part in a social media-led competition which we called “Best Seats in the House”. The competition was another chance to view the event exclusively from seats on the Red Bull X-Fighters track and allowed us to extend the activation to beyond the stand. One of the six lucky participants stood a chance to not only win exclusive VVIP seats on the track but also won a Toyota Aygo in the exclusive giveaway.

Through the use of new, innovative technology like the Samsung Gear VR, we were able to fully engage audiences in a new interactive way to promote the launch of the car brand whilst allowing users to fully engage with the brand’s presence at the event.

The VR experience was packaged in a way that allowed its use in future events and its exposure was leveraged on social media platforms to further expose audiences to the concept.