Brand Marketing Campaign

Greenpeace Africa Brand Video

I led Greenpeace Africa’s 10th-anniversary project, which saw us build brand visibility by hosting four regional hub events and a flurry of online activities throughout November 2018. Greenpeace Africa celebrated ten years of activism on the continent. Together with activists, influencers, partners, volunteers and staff, we used storytelling, creativity and art to reflect on our decade of environmental justice in Africa and to project a vision for the next 10 years.

Some of the activities included online fundraising, multimedia content production, collaboration with our volunteers that resulted in offline events. These events included staff, activists, our partners and influencers and took place in four of our regional offices, which are spread across the African continent.

I supported the integration of key influencer and major donor stewardship, and this allowed us to explore Gift-in-Kind fundraising. The introduction of Gift-in-Kind fundraising enabled Greenpeace Africa to work with creative agencies, Joe Public United and Post Modern Studios, on a brand video that we launched during the 10th-anniversary celebrations. Their pro bono contributions towards creative strategy, design services, AV production and editing, amounted to a total of R774 300 – a much-needed resource for a cash-strapped NPO like Greenpeace Africa.

Greenpeace Africa Brand Video

The ”We’re All in the Same Boat” video is a brand-building asset for Greenpeace Africa. It helped provide punchy audio-visual content for the newly launched website and provided the organization with material from which to build a DRTV fundraising strategy. And as of March 2019, the video can now be seen as an advertisement during prime-time TV in South Africa and Kenya, thanks to generous paid media donations made to the organization.

The video also features the new Greenpeace Africa logo, which I redesigned during my tenure. I updated the organization’s Visual Identity Manual, added a Style Guide to it with the help of the Communications Department, and created new templates for official business purposes.