Social Media Marketing

I worked as a contractor at WSP | Parsons Brinckerhoff for 8 months and came up with the content strategy that I implemented in my role as Digital Content Manager.

The strategy sought to leverage the combined skills of the three team members within the Internal Marketing and Communications department. Collectively they managed and oversee fourteen work streams and so I was mindful of adopting a strategy that would optimise their output and not seek to add more tasks to an already encumbered system.

I created, compiled and maintained a quarterly Editorial Calendar that ensured timeous publishing of content across marketing channels and social networks. We sought to make better use of the stories we created across marketing channels to be more effective in creating awareness of the company’s activities. I provisioned the team to think of working smarter not harder to get the desired outcomes.

Cover photos were used once a month to promote one of the six divisions of the consultancy. The content was themed using dates of importance and highlighted the PR efforts of business in different key sectors like energy, environmental, power, infrastructure and African development.

I wrote articles for company’s Intranet site which I then adapted for short form content to feed the social media platforms, namely LinkedIn and Facebook company pages and a YouTube channel. The social media presence of the brand needed consistency in look and feel and the information was updated to show the current iteration of the brand’s identity.